People-Based Marketing: What CMOs need to know | ANA


People-Based Marketing and Identity Resolution

What marketers need to know

"People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.