Why TV Should Be Part of Every Brand Marketer’s Toolkit

Consumers still love TV, and it’s easier for brands to get in the game than ever before

By Mickey Wilson

Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.