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Why Integration Matters in an Omnichannel World
Integrated, personal, and data-driven — it's the new marketing roadmap
The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.
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