Financial Services Firms Fall Far Short with Women

American women will control $22 trillion by 2020

By Audrey Looker, Anita Watkins

U.S. financial services firms are leaving money on the table when it comes to their relationships with female investors, a new Kantar study finds. Women hold $782 billion in investable assets — here's how they approach investing, and what financial marketers can do to win their business.