Flashtalking: 4 Pillars of Personalization that Lead to Success | ANA

PARTNER CONTRIBUTION

Programmatic Creative

The four pillars of personalization that lead to success

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.