Ebiquity: Look Before You Leap | ANA

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Look Before You Leap

Considerations for marketers thinking about bringing digital media in-house

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.