Extreme Reach: In-House Agencies Are Leading a New Way Forward | ANA

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In-House Agencies Are Leading a New Way Forward

An ANA conference highlights shifts, best practices, and the pursuit of equilibrium

Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.