IBM Watson Advertising: Say Hello to AI-Enhanced Conversational Marketing | ANA

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Say Hello to AI-Enhanced Conversational Marketing

Brands are tapping into AI-fueled messenger services to help bolster relationships with their customers and prospects

Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.