Why Prioritizing Personalization Is Paramount

And how brands including Volvo and Pringles get major results using targeted messaging on connected TV

By Beth-Ann Eason

Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.