Just for You, Four Stages of Hyper-Personalization

How brands can use automation in the marketing stack to deliver tailor-made messages in the moments that matter most

By Brett Wachter

Hyper-personalization doesn’t just personalize basic parts of the customer experience, such as the initial flurry of emails to create a lead. It reimagines entire stages of the customer journey at the points of interaction most valuable to the company, leveraging data from every interaction with an individual to create a holistic view of their needs. Here are the four stages marketers need to achieve to get there.