Launching Video Campaigns That Can Measure Up

With online video and OTT programming taking off, brands need to set their sights on the most effective metrics

By Justin Rudolph

The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.