Three Ways to Put Data to Work in TV

Why data is the lifeblood of the advertising ecosystem in 2020

By Jon Whitticom

While many marketers currently find themselves in unexpected and challenging situations, they could benefit from using this moment as an opportunity to prepare for what’s next. Doing so will require data and the right technology to wield it. So what should brands do to harness the full effect of data in 2020 and beyond? Here are three ways marketers can put data to work.