Using Radio to Drive Growth in Local Markets

Supporting and connecting with local communities can pay dividends for brands, studies show

By Tammy Greenberg

Supporting local economies and resonating with people in local communities (i.e., keeping them informed, entertained, and connected) is a fitting definition for radio. As CMOs face pressure to reach profitable goals and are often expected to do more with less, radio can help brands drive local demand and sustainable growth in neighborhoods across the country.