Brand Innovation, Creativity, and Experience

Digital transformation, creativity, innovation, and technology present enormous opportunities and implications for building brands and growing businesses.

To leverage this potential, the ANA works to highlight — and offer insight into — our industry’s most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.

The Challenge

Digital technologies have made it more challenging than ever for brands to stand out and be successful, and while having a distinct voice that resonates across a fragmented landscape is vital, equally important is creating a compelling customer experience and accurately measuring the brand’s overall value.

The ANA’s Response

Building a successful brand requires a large investment in both time and resources. Not only do we field research to improve brand value measurement, we also offer a robust selection of workshops and courses — and more than 2,000 videos, articles, and tools — to help you meet (and surpass) customer expectations.

Featured Content

Articles, insights, research, and more to advance your marketing and advertising.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.