Data, Analytics, and Technology

The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.

The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.

The Challenge

Analytics technology can transform data into insights, measure impact and optimize investments, connect online and offline touchpoints, and accurately predict future results. It is no longer a nice-to-have for marketing organizations looking toward bolstering success, it is a must-have.

The ANA’s Response

Our Data Marketing & Analytics practice provides the data strategy and management capability needed to drive growth for your organization. We’re also dedicated to advocating on issues that affect data marketing and analytics across the industry, such as privacy, transparency, codes of conduct, and standards.

Featured Content

Articles, insights, research, and more to advance your marketing and advertising.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Webinars

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.