ANA Drives Growth

ANA Masters Circle

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ANA Drives Growth

Enterprise growth today requires a 360-degree focus on all elements of the business, including driving top-line revenue, improving business ecosystem productivity, and enhancing after-tax income growth.

To effectively tackle these challenges today and for the future, the ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing.

These priorities directly influence the 12-point agenda that comprises the ANA Masters Circle — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Explore the interactive ANA Masters Circle growth priorities and agenda points to see the relevant content and events.

Driving growth today requires a 360-degree focus on all elements of the business enterprise.

The CMO Growth Council has identified four “growth priorities” and are working to identify global marketing objectives and tangible outcomes. These priorities directly influence the 12 point agenda that comprises the ANA Masters Circle, which the ANA has embraced to drive business, brand, and industry growth.

Explore the growth priorities and agenda points of Masters Circle below, then deep dive into the one most relevant to your business to see the content and events ANA has around that topic.

Developed by the Global Growth Council

The CMO Growth Council was established by the ANA and Cannes Lions in June 2018 to build a roadmap for driving business growth through marketing. Led by Procter & Gamble Chief Brand Officer Marc Pritchard, the Council includes leading CMOs from top brands around the world.

Take a tour of the Masters Circle