ANA Law & Public Policy Conference, Hosted by Reed Smith

THE LATEST FROM DC & THE STATES

Early on, the Biden Administration has shown a willingness to "go big," as seen with the COVID relief bill and with its proposed infrastructure package. Will this include federal privacy legislation - especially legislation that will preempt the growing number of states that have passed privacy laws? In addition, as many states search for new sources of revenue, we are seeing a rise in states considering both digital and across-the-board ad taxes. Dan Jaffe will discuss what's currently happening on both of these issues - and in other areas impacting the advertising industry as well.

Dan Jaffe

Group Executive Vice President, Government Relations ANA

INSIDE SCOOP VIDEO #1

Topic: Blockchain & NFTs

Anna Naydonov

Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

KEYNOTE ADDRESS

Daniel Kaufman

Acting Director, Bureau of Consumer Protection Federal Trade Commission

INSIDE SCOOP VIDEO #2

Topic: Sustainability

Amy Mudge

Partner BakerHostetler

I DON'T KNOW MUCH, BUT I KNOW I NEED A CONTRACT: IN-HOUSING MEDIA

In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. It's happening at different speeds and in various flavors, all in the name of better, faster, cheaper, and with (hopefully) more transparency. The more digital transformation accelerates toward maturity, the more in-housing marketers will likely face. For legal counsel, that means dealing with new terms and contract puzzles that they have not had to understand and solve before. It also means dealing with marketers and procurement who are often in the same boat. When the rubber meets the road, legal will no doubt ask the business, "What are you actually buying? What does this term really mean? Have you thought about that condition? What if this consequence happens? What if that other thing doesn't happen?" And in most cases, the business will simply respond, "I don't know, I just need a contract." In this session, Keri and Tom will provide practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated. It all starts with a simple question: What is the trade?  And how does this provider fit into the advertising ecosystem?

Keri Bruce

Partner Reed Smith LLP

INSIDE SCOOP VIDEO #3

Topic: Project Management for Privacy Professionals

Liisa Thomas

Partner Sheppard, Mullin, Richter & Hampton LLP

PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA - AN INDUSTRY UPDATE

The Partnership for Responsible Addressable Media (PRAM) is a globally cohesive coalition of the leading advertising trade associations (ANA, WFA, 4AS, IAB, NAI) and companies representing every sector of the global advertising industry to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience. This effort is designed to help all stakeholders across our industry address the deprecation of the 3rd party cookie and Apple IDFA to opt-in. In this session, the ANA's Group Executive Vice President and Executive Director of PRAM, Bill Tucker and Venable LLP’s Chairman, Stu Ingis will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.

Stuart P. Ingis

Partner and Chairman Venable LLP

INSIDE SCOOP VIDEO #4

Topic: TBA

Brian Murphy

Partner Frankfurt Kurnit Klein & Selz PC

LEVEL UP! NAVIGATING LEGAL ISSUES IN ESPORTS AND GAMING MARKETING

This panel will focus on legal watchouts and common issues in esports and video game sponsorships / partnerships and related value-add opportunities and present best practices for negotiating the esports and game integration deals.

Monique (Nikki) Bhargava

Partner Loeb & Loeb LLP

INSIDE SCOOP VIDEO #5

Topic: Influencers/Endorsements

Behnam Dayanim

Partner Paul Hastings LLP

BUILDING DIVERSE TEAMS

Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.

Iveliz R. Crespo (They/Them)

Global Diversity & Inclusion Advisor Reed Smith LLP