ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

This event is over.

Digital media has become a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include content marketing, data analytics and measurement, social media, digital marketing and much more!

This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brand through the dynamic and transformative media landscape of digital and social.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, December 6, 2018
9:00am - 9:45am	Breakfast
9:45am - 3:10pm	General Sessions Begins
9:50am - 10:35am	NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market. Caro D'Antuono Vice President, Marketing Northgate Gonzalez Markets View Presentation
10:35am - 11:20am	TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, Savage X Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes. Laura "LJ" Joukovski Chief Media Officer TechStyle Fashion Group
11:20am - 11:45am	Networking Coffee Break
11:45am - 12:30pm	HOW DOLE TRANSFORMED INTO A LATINO-FRIENDLY BRAND USING SMART SOCIAL MEDIA In this session, Marina Filippelli and Byron Beach from Orcí will demonstrate how Dole dramatically change its brand perception within the U.S. Latino market over the course of a targeted nine-month campaign—unleashing incredible, lasting results. By combining audience savvy with solid, research-backed data, Dole re-introduce itself to American Latinos to become a trusted brand within this key, growing demographic. Byron Beach Vice President, Social Digital Strategy Orcí Marina Filippelli Chief Operating Officer & Director of Client Services Orcí
12:30pm - 1:30pm	Luncheon
1:35pm - 2:20pm	EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND In the last ten years, we’ve experienced more technology transformation than in the last 40 combined. This “Fourth Industrial Revolution” has created a new paradigm for marketers. We’re no longer selling products by pushing messages to build brands. We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver. Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust. We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business. Samantha Paxson Chief Marketing & Experience Officer CO-OP Financial Services Dee McQuaide Managing Partner, West Coast The Shipyard View Presentation
2:20pm - 3:05pm	HOW NISSAN LEVERAGES DIGITAL AND SOCIAL Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns. Lanae Jackson Multicultural Marketing Manager Nissan
3:10pm	Conference Adjournment

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.