Digital Marketing @ Boston Market

This event is over.

At the convergence of marketing, media, and technology is an evolving digital landscape. Brands that embrace new marketing technologies and a digital-first approach are better positioned to fully leverage the opportunities and potential of this space, engaging consumers to build a relationship with the brand across any channel or device.

At this exclusive 1-Day conference, learn how top marketers are driving deeper consumer engagement with their brands through search & digital display, digital partnerships, social media & influencer marketing, digitally native brands, and augmented and virtual reality. Hear successful case studies, explore emerging trends and technologies, and enjoy peer-to-peer networking with client-side marketers from a range of industries.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, December 5, 2019
8:15am	Breakfast
9:00am - 12:35pm	General Sessions
9:00am - 9:10am	OPENING REMARKS
9:10am - 9:50am	DRIVING BRAND LOVE® In today’s noisy market, consumers engage with brands through digital, social and mobile communications. Creating a strong brand purpose will make it more likely to create emotional connections that drive price elasticity and frequency of brand use. We'll look at creating brand preference -- Brand Love -- using digital marketing for brands with a strong brand purpose gene. Discerning consumers prefer strong brands and there’s data to prove it. Jeff Fromm President FUTURECAST
9:50am - 10:30am	THE MOVING TARGET: (RE)BUILDING AUDIENCES IN REAL TIME Today’s consumer is a moving target - they lead multifaceted lives, making it imperative that marketers reach them wherever they are in their day. While traditional persona-based targeting used to be the go-to approach, microtargeting is now the key to reaching an audience, and unlocking countless others. Weleda, a natural beauty care provider, has worked to demystify the process for building a multi-dimensional target in a digital world: the keys to success for growing your brand with the right message AND right influence working in harmony as a powerful framework for success. Lance Porigow Chief Marketing Officer The Shipyard
10:30am - 11:00am	Networking Coffee Break
11:00am - 11:40am	CONTENT CREATION WITH AI IN 2020 In 2020, brands will have more and more tools, not toys, powered by artificially intelligent systems. Can brands harness these tools in the content creation process to create more quickly, effectively and originally? Joe Corr, Executive Creative Technology Director at CPB, will review what AI can and can’t do now and in the year to come by looking at current technology that is curating, creating and consuming content. Get under the hood with the head of creative technology at CPB, and see different experiments and outcomes of the best AI tools available. Joe Corr Executive Creative Technology Director CPB
11:40am - 12:20pm	THE FIVE GOTCHA'S OF A UNIFIED MEASUREMENT STRATEGY When your numbers don’t add up, your Excel report takes 10 minutes to open or you struggle to find insights, it can be tempting to hastily invest in unified measurement, however not all unified measurement strategies are created equal. In this session, Amanda Gessert, Senior Director, Data Visualization and Measurement, at Merkle, will walk through the five common “gotchas” you should avoid when investing in a unified measurement. Amanda Gessert Senior Director, Data Visualization and Measurement Merkle
12:20pm - 12:35pm	BOSTON MARKET PRESENTATION Tim Hartmann Vice President, Sales and Marketing Boston Market
12:35pm - 1:35pm	Luncheon

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.