Influencer Pay Equity Summit | 1-Day Conferences | ANA

Influencer Pay Equity Summit

This event is over.

The ANA’s Influencer Pay Equity Summit brings together brands and diverse influencers to discuss how we can collectively address the influencer pay gap.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 8, 2022
12:00pm
- 12:10pm

WELCOME & OPENING REMARKS

Pamela Brown
Pamela Brown Head of Talent Partnerships & Influence Marketing Target
Jessica Walton
Senior Purchases Manager P&G
12:10pm
- 12:55pm

THE NUMBERS BEHIND THE INFLUENCER PAY GAP

Almost exactly a year ago, MSL unveiled a first-of-its-kind research study, "Time to Face the Influencer Pay Gap," uncovering a vast racial divide in influencer marketing. According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%. Focus specifically on the gap between white and Black influencers, and it widens to 35%. In this session MSL will present the key findings of the study and a recommended path forward for both agencies and the industry.  

Shreya Mukherjee
Chief Strategy Officer MSL
Alli Hunt
SVP, Digital MSL
12:55pm
- 1:50pm

IN CONVERSATION WITH CREATORS

This moderated panel will give voice to diverse creators’ experiences and share ideas for what can brands can do to help ensure the creators they partner with are being compensated equitably.

Blake Gifford (@signedblake)
Attorney and Content Creator
LaToya Shambo (@latoyashambo)
CEO Black Girl Digital
Simi Moonlight (@simimoonlight)
Lifestyle Creator
Blake Newby (@blakelawren)
Creator
Pamela Brown
Head of Talent Partnerships & Influence Marketing Target
1:50pm
- 2:00pm

CLOSING REMARKS

Pamela Brown
Head of Talent Partnerships & Influence Marketing Target
Jessica Walton
Senior Purchases Manager P&G

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.