Brand Purpose and Sustainability, Hosted by Yale University

Marcia Soling

Vice President, Content Manager ANA Educational Foundation

BEING A FORCE FOR GROWTH AND A FORCE FOR GOOD

We’ve been wired to operate in a fiercely competitive business environment, but when does a competitive approach actually slow down progress?  Hear Yumi Clevenger-Lee share her story of reaching out to competitors for radical collaboration to help solve issues that are too big to solve alone, while still maintaining that competitive edge to drive business growth.

Yumi Clevenger-Lee

Executive Vice President & CMO Nestlé Waters North America

DO WE WANT TO GROW OUR BUSINESS ON PURPOSE?

Companies have always acted and built brands with purpose.  In recent times, because of the internet, social media and consumer activism but also because of competition, social inequality and commerce, it is becoming increasingly business critical.  Now, more than ever.  But how much of a brand’s effort should be devoted to purpose?  Is it the only thing we should do?  And what happens if we don’t do any of it?  Looking at the past, the present and the possible future of General Mills, Ivan Pollard will attempt to highlight where we think the answers might lie ... wait, do I mean reside or dissemble?  Come along to find out.

Ivan Pollard

SVP, Global Chief Marketing Officer General Mills

A FIRESIDE CHAT: PURPOSE FROM THE START

High growth companies, especially in the technology sector, often begin with a purpose before a product. Whether trying to disrupt an existing category or create a new one, many start-ups begin with a meaningful societal problem to solve. For Spotify, the purpose was to create ways for artists to be able to live off their art, by directly connecting them with fans. Seth Farbman, the founding CMO of Spotify, will interview Dara Treseder, Peloton about that fast-growing company's purpose and its role in their ongoing success.

Dara Treseder

Chief Marketing & Communications Officer Peloton Interactive

EVOLVING OUR IMPACT APPROACH

Learn how to navigate a new world from a socially conscious brand that leads with impact at every touch point. TOMS Shoes, the original one-for-one company has evolved from giving charity to supporting good on the ground. Ian Stewart will offer a 360° approach to building an impact-centric brand and organization. Hear what TOMS learned from 2020 and what their future holds.

Ian Stewart

Chief Marketing Officer TOMS Shoes

Jon Iwata

YCCI Ogilvy Fellow Yale University