Top Trends in Digital Marketing to Drive Growth in 2021, Presented by Pinterest

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Over the last 12 months, brands have become more reliant on digital strategies than ever before. Mobile and e-commerce became a mainstay. QR codes made a comeback. And technology was leveraged in new and different ways to power consumer connection and engagement when face-to face interaction was no longer an option. After a year nobody saw coming, how do we predict what comes next?

Join us for this virtual event, presented by Pinterest, to hear from top brands, marketing thought leaders, and industry experts exploring the emerging trends and technologies that will drive your digital strategies in 2021. Sessions will offer a window into the future on key themes, consumer behaviors, the role of technology, and why marketers must be ready to adapt a mindset of reinvention.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, February 2, 2021
11:00am - 11:03am	WELCOME REMARKS Pamela Gross Senior Manager, Committees & Conferences ANA
11:03am - 11:26am	PINTEREST PREDICTS More than 400 million people use Pinterest to find tomorrow’s ideas, today. In this session, join Pinterest’s Talia Parnass, Content Marketing Lead, and Jenna Landi, Head of Brand Insights, for a deep dive into Pinterest Predicts – a not-yet-trending report about the future, from the platform where people go to plan it. Talia Parnass (@taliaparnass) Content Marketing Lead Pinterest Jenna Landi Head of Brand Insights Pinterest View Event Recap and Related Materials
11:26am - 12:00pm	LOOKING FURTHER WITH FORD: A TRENDS REPORT As we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes brought about by COVID-19 have changed us – but to what degree? 2020 was a year no one saw coming. COVID-19 wrought economic, political and emotional chaos, testing the limits of individuals, families, health care systems, and whole sectors of societies. Ford and other companies are keenly interested to know what changes will stick long after COVID is in our rearview mirror. And, while no one can predict the future, that doesn’t mean we can’t prepare for it. In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt. Sheryl Connelly (@sherylconnelly) Chief Futurist Ford Motor Company View Presentation and Video
12:00pm - 12:35pm	GREY GOOSE: BRINGING PEOPLE INTO THE BRAND In this session, Martin de Dreuille, VP, Global Marketing at Grey Goose will share how the high-end vodka brand has changed its approach to advertising and improved the online customer journey by building a digital ecosystem where social channels, website, search, media partners and e-commerce platforms are connected to provide an optimal experience. Martin de Dreuille (@GreyGoose) Vice President, Global Marketing GREY GOOSE Aude Rivoire de Cagny Global Senior Digital Marketing Manager GREY GOOSE View Event Recap and Related Materials
12:35pm - 1:07pm	THE FUTURE OF SEARCH MARKETING: WHAT'S NOW. WHAT'S NEXT. From marketplaces to smart speakers to augmented reality - search is becoming a marketing channel that lives throughout the customer journey. In this session, learn where search is going, how consumers are changing, and what marketers need to know to stay ahead of these emerging trends. Dan Golden (@thegoldendan) President & Chief Search Artist Be Found Online View Event Recap and Related Materials
1:07pm - 1:45pm	WHAT’S TRULY IRL? A CONVERSATION ABOUT VIRTUAL INFLUENCERS Virtual influencers have become a trend (search: Lil Miquela) and some even say that virtual influencers are the future of influencer marketing. But the reality is that virtual influencers are still rare and unusual to the general public, since their “personalities” are entirely fictional yet they act like real influencers. One thing is certain: virtual influencers can immediately draw attention to your brand. In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories. Because at the end of the day, if what we see on Instagram is edited, filtered, and posed – then what is real? Is a real person's highly filtered version of "real life" much different from virtual reality anyway? Jorge Almeida (@jorgea108) Senior Digital Marketing Manager Avocados From Mexico View Presentation and Video
1:45pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.