In-House Agency Day @ MGM Resorts International

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The growth of in-house agencies at client-side marketers is substantial and changes the landscape of the advertising industry. A new ANA study, The Continued Rise of the In-House Agency, concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Hear more about how this shift to in-housing has affected the advertising industry.

Join us for a fun and informative day, hosted by MGM Resorts International and hear about in-house agency success stories. This ANA 1-Day Conference features sessions from leading marketers and thought leaders who will share their in-house agency case studies.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, June 5, 2019
8:15am - 9:00am	Breakfast	Conference Center (Hyde 2-3 Room)
9:00am - 9:10am	Opening Remarks
9:10am - 9:55am	MGM: DISRUPTING MEDIA BUYING THROUGH INNOVATION Stop and ask yourself why a particular process is the way it is and you just might have an ‘a-ha’ moment. That’s what happened when MGM Resorts International examined its media buying process. Through strategic changes in their media buying, including introducing in-house media planners and buyers, zero-based media planning, a media tech stack, and a strategic media measurement framework, MGM Resorts has been able to disrupt the media buying space and capitalize on the results. Megan Estrada Vice President, Media MGM Resorts International
9:55am - 10:40am	TACO BELL: CREATING OUR IN-HOUSE AGENCY, TBD Taco Bell Design or To Be Determined? Perhaps both. We are TBD: a collective of taco-craving creators and curators creating craveable taco creative. Learn more about Taco Bell's in-house agency in this session. Christopher Ayres Executive Director, Creative Taco Bell Corp. Jess Kirkman Creative Director Taco Bell Corp.
10:40am - 11:05am	Networking Coffee Break	Conference Center (Hyde 2-3 Room)
11:05am - 11:50am	GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE Join Gorilla Glue’s in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative--without an agency of record. With more than 25 TV spots written in-house, and produced directly, Lauren Connley, vice president of global creative services, will share how she built The Gorilla Glue Company’s in-house model, including different approaches for generating and selecting ideas and tips for brands working directly with production. Lauren Connley Vice President, Global Creative Services & The Gorilla Way The Gorilla Glue Company View Presentation
11:50am - 12:50pm	Luncheon	Conference Center (Hyde 2-3 Room)
12:50pm - 1:35pm	KILIMANJARO AND CREATIVE: DEMYSTIFYING "CHANGE LEADERSHIP" FROM THE ROOF OF AFRICA At 19,350 feet, Africa’s Mt. Kilimanjaro is the tallest freestanding mountain on Earth. Sometimes, organizational change can seem that out of reach. In this talk, Wayne Barringer, Director of Creative Services at Boeing, will discuss how he and his team guided Boeing’s Creative Services through monumental change. And how he and his teammates were guided through cold, sickness, fatigue and more to reach the Roof of Africa. Both treks are tough. And each equally worthwhile. Wayne Barringer Director, Creative Services The Boeing Company View Presentation
1:35pm - 2:20pm	IN-HOUSE AGENCIES - CYCLICAL TREND OR SEA CHANGE IN THE INDUSTRY? Alex Blum, founding partner of Blum Consulting Partners, Inc., a creative operations consulting firm, will share his perspective on the current in-house agency trend, highlight areas of growth, and examine how in-house agencies fit into the current advertising ecosystem. He will also share opportunities for in-house agencies to re-assess their role and show greater value within their organizations going forward. Alex Blum Founding Partner Blum Consulting Partners Andrea Ruskin Strategic Consultant/Partner Blum Consulting Partners View Presentation
2:30pm	Conference Adjournment

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.