The Rise of Retail Media: What You Need to Know Now, Presented by Walmart Connect

WELCOME REMARKS

John Paquin

Senior Director, Brand Activation ANA

RETAIL MEDIA: FROM CHECKING IT OUT…TO CHECK OUT

Retail Media has become the fastest-growing digital marketing channel out there and it’s easy to understand why: the decline in TV ratings and deprecation of third-party identifiers in digital ads creates demand for alternative media with measurable performance. Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and tech innovation is enabling new products that bring together the best of branding and performance marketing. Join Kara Rousseau, Walmart Connect’s VP of Marketing, who will discuss how retail media is influencing everything from discovery straight to the check-out, allowing advertisers to measure upper funnel brand campaigns with lower funnel metrics, making every media moment a retail moment.

Kara Rousseau

VP, Marketing Walmart Connect

TRANSFORM YOUR BUSINESS WITH RETAIL MEDIA

During the pandemic, consumers have increasingly shifted their shopping from just brick & mortar stores to shopping across omnichannel fulfillment options, making it imperative to reach consumers who are shopping in brick & mortar stores as well as across pickup & delivery. As CPG’s look for ways to reach high-intent shoppers at the point of purchase, learn how to unlock retail media in a way that will aid in creating significant value in acquisition & retention efforts for both the manufacturer & retailer.

Paras Shah

Director, Omnichannel Shopper Marketing Georgia Pacific

RETAIL MEDIA 360

Retail media is rapidly growing, offering opportunities for both retailers and advertisers. Retailers are eager to capture value from this high-margin new business, while advertisers are seeing tangible impact from this new channel. Join BCG to learn more about how the space is evolving, both from a retailer and a CPG perspective.

Lauren Wiener

Managing Director & Partner Boston Consulting Group

RETAILER MEDIA: WHAT IS IT? AND HOW DOES IT FIT IN YOUR MEDIA MIX?

Take a double click into how Stanley Black & Decker’s Performance Marketing Team tackles retailer media. Learn where this tactic may fit into your company’s overall media mix and how to avoid reporting and attribution pitfalls.

David Rehkemper

Director, E-Commerce Performance Marketing Stanley Black & Decker

RETAIL MEDIA, REVAMPED: HOW PEPSICO OVERHAULED ITS STRATEGY TO DELIVER MASSIVE IMPACT

Retail media holds enormous promise as a solution to identifying and reaching the most valuable consumers — the challenge comes in unlocking its full potential. With consumers expecting personalized communication and seamless omnichannel shopping experiences, and data privacy issues coming to the fore, it has become critical for PepsiCo to lean into retail media while also expanding and leveraging its own consumer data ecosystem. In 2021, PepsiCo took a new approach to these investments that made retail media a key pillar of PepsiCo’s media strategy and a demonstrated means of leveraging valuable data to drive scaled conversion.

Julie Rubin

Marketing Director, Retailer Media PepsiCo

CLOSING REMARKS

John Paquin

Senior Director, Brand Activation ANA