BE DATA-INSPIRED, ATLANTA: ANA Data & Analytics Conference, Atlanta, hosted by Inspire Brands | 1-Day Conferences | ANA

BE DATA-INSPIRED, ATLANTA: ANA Data & Analytics Conference, Atlanta, hosted by Inspire Brands

This event is over.

Due to capacity, registration is now closed, please join the waitlist here.

Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 15, 2023
8:30am
- 9:15am
NETWORKING BREAKFAST

9:15am
- 9:30am

WELCOME REMARKS

Tina Jordan
Senior Director, Data & Analytics Practice ANA
9:30am
- 10:05am

KEYNOTE: RESTAURANT BRANDS THAT DON’T PLAY BY THE RULES

What are the rules for quick serve restaurant arena? Companies are rethinking everything from menus and who mans the deep fryer to data analytics and media buys. In January 2022, Travis joined Inspire Brands as the first-ever SVP, Demand Generation, overseeing Paid Media across the entirety of Inspire Brands’ portfolio: Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin,’ Jimmy John’s, Sonic, and more.  By putting humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the restaurant industry as a whole.

Travis Freeman
SVP, Demand Generation Inspire Brands
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10:05am
- 10:45am

TRANSFORMING HOW WE WORK:

An overview on how Georgia-Pacific is unlocking the value potential of all associates through greater data accessibility, self-service applications, and the knowledge and skills needed to make more informed decisions faster, while dedicating fewer resources to low value manual tasks.

Brian Sullivano
Sr. Director Marketing Technology Georgia-Pacific Consumer Business
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10:45am
- 11:00am
BREAK

11:00am
- 11:40am

A FULL-FUNNEL APPROACH: MEASURING THE ENTIRE CUSTOMER JOURNEY

Today’s marketers only understand half of their customers’ journey. Even the savviest brands lack a holistic way to evaluate media’s impact on both online and offline KPIs. Foursquare’s VP of Client Solutions Greg Fatica and Sejal Sura, VP of Measurement and Analytics at Spark Foundry, will share how leading brands like leading retailers are connecting consumers’ behavior across online and offline touchpoints to inform campaign optimizations and budget allocations. Key takeaways include:

• Best practices for measuring complex behaviors like buy-online-pick-up-in-store and order ahead
• The quantifiable benefits businesses can expect from utilizing omnichannel measurement
• How omnichannel measurement drives cost savings for advertisers

Greg Fatica
Vice President, Client Solutions Foursquare
Sejal Sura
Vice President Measurement and Analytics Spark Foundry
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11:40am
- 12:20pm

STAYING ON THE CUTTING EDGE THROUGH ANALYTICS ADOPTION AT HILTON

As a global hospitality brand with universal recognition, Hilton wanted to stay on the cutting edge of marketing analytics to propel the organization into the future. The implementation of Commercial Mix Analytics and Live Modeling solutions allowed Hilton to empower their media and analytics teams through ongoing analytics-driven insights and results. In this session, Hilton will share how they drove adoption of these solutions across the organization in a very short timeframe, across multiple stakeholder teams. They will explore how full organizational buy-in was made possible by the actionable insights delivered by Hilton’s internal teams, thus proving the value and accuracy of the measurement program and double-digit ROI growth in 2 years.

Amanda Baron
Director, Digital Media Strategy Hilton
Amy Wainwright
Senior Manager, Marketing Performance Hilton
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12:20pm
- 1:20pm
LUNCHEON

1:20pm
- 2:00pm

SCALING BUSINESS THROUGH DATA DRIVEN RELATIONSHIP DEEPENING

At Ally Financial, scaling businesses through relationship deepening is a cornerstone strategy and priority across the enterprise. The company strives to be a full financial ally for its customers with solutions and products that fit across all “money moments” in life. But how do they drive adoption? Data, Data, Data. In this discussion you’ll learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

David Hixon
Executive Director, Consumer Business Marketing Strategy & Execution Ally Financial
2:00pm
- 2:40pm

THE DECISION TO IN-HOUSE MARKETING MEASUREMENT: KEY INGREDIENTS FOR SUCCESS

An in-house Marketing Optimization Program can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency.  Join Inspire Brands and Ekimetrics to understand how they partnered to internalize MMO, the key lessons learnt from the journey, and how they are successfully empowering the growth of their business through the capability. 

Richard Lusk
Senior Director, Data Science Inspire Brands
Sona Abaryan
Partner Ekimetrics
View Presentation
2:40pm
- 2:45pm

CLOSING REMARKS & ADJOURN


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.