ANA Next Gen Measurement Conference Hosted by TikTok | 1-Day Conferences | ANA

ANA Next Gen Measurement Conference Hosted by TikTok

This event is over.

Due to capacity, registration is now closed. 

This in-person conference focuses on the evolution and future of measurement on social and digital media. Join us and hear from innovative speakers who will share cutting-edge techniques, emerging technologies, and the newest metrics marketers need to know to stay ahead of the consumer.

We’ll cover a range of topics including influencers, the metaverse, video games, live e-commerce, and more!


Agenda

TIME EVENT DETAILS LOCATION
Thursday, March 2, 2023
9:30am
- 10:15am

REGISTRATION AND BREAKFAST

10:15am
- 10:25am

OPENING REMARKS AND INTRODUCTIONS

The ANA is excited to be joined by our conference host and marketing expert, Emily Culp.

Jackson Bazley
EVP of Data, Analytics & Measurement ANA
Emily Culp
Global Marketing Executive & Former CMO of Keds Board Member at Mizzen + Main and Stio & Cordial
10:25am
- 10:55am

HOW PEPSICO UNLOCKS THE POWER OF GAMING

As an innovator in gaming and esports, PepsiCo is tapping into new and emerging platforms and using a 360-degree approach to reach consumers and add value to their overall gaming and digital experience through a future focused lens. From partnering with influencers, working with new publishers, testing modern approaches, and activating in metaverse, PepsiCo is at the forefront of marketing innovation.

Paul Mascali
Head of Esports PepsiCo
View Presentation
10:55am
- 11:25am

THE RE-INVENTION OF ABERCROMBIE & FITCH THROUGH SOCIAL MEDIA

Abercrombie & Fitch has evolved with intention across nearly every aspect of its business, engineering new relevance and garnering popularity to become one of TikTok’s favorite fashion brands, loved by influencers and editors alike. Punctuated by the spirit of belonging and exercising a laser-like focus on listening to its customers and building community, the Abercrombie of today has clarity in its purpose. Megan Brophy, Abercrombie’s VP of Brand Marketing, has led the brand’s re-invention and walks us through the journey of re-imagining an iconic 130-year-old brand and doing it in the age of TikTok and shopping hauls. 

Meghan Brophy
VP of Marketing and Brand Strategy Abercrombie
11:25am
- 11:40am
COFFEE BREAK

11:40am
- 12:10pm

A WINNING GAME PLAN: THE NFL’S APPROACH TO GAMING

This session will provide an inside look into the NFL’s vast portfolio of video games. Dig into new, innovative advertising methods to engage consumers through video games and the metrics to look for as a result.

Ed Kiang
VP of Video Gaming NFL
View Presentation
12:10pm
- 12:55pm

LUNCH & NETWORKING

Join the ANA & TikTok for a complimentary lunch and networking with fellow ANA members, marketing leaders, and speakers.

12:55pm
- 1:25pm

TIKTOK WORKS

TikTok Works is a new series exploring how TikTok drives results for brands. Join the TikTok Marketing Science team, who will present research compiled from Kantar, Nielsen, NCSolutions, Fairing and more to show how TikTok generates business outcomes, unmatched product discovery and effective brand building.

Meredith Zhang
Measurement Partner TikTok
View Presentation
1:25pm
- 1:55pm

A COMMITMENT TO THE COMMUNITY DRIVES AIRBNB’S BRAND BUILDING SUCCESS

Airbnb.org is a nonprofit organization that connects people to temporary housing and resources in times of crisis. In this session, Dupé Ajayi, Global Marketing Lead at Airbnb.org will walk through one of their purpose-driven marketing campaigns which affected the Ukrainian Refugee Response. Hear first-hand how powerful storytelling ignited stakeholders to take action.

Dupé Ajayi
Global Marketing Lead Airbnb.org
View Presentation
1:55pm
- 2:25pm

ESTÉE LAUDER’S COMMITMENT TO INNOVATION FUELS CONSUMER EXPERIENCE

With stores closed during the pandemic, Estée Lauder had to uncover new ways to connect with consumers while still creating an interactive and personalized shopping experience. In this session, learn how Estée Lauder’s commitment to innovation and new technology is key to creating their enhanced customer experience.

Ophelia Ceradini
VP of the Digital Technology and Innovation Estée Lauder
2:25pm
- 2:30pm

CLOSING REMARKS

Emily Culp
Global Marketing Executive & Former CMO of Keds Board Member at Mizzen + Main and Stio & Cordial

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.