The Future of Marketing Leadership, co-hosted by Columbia University

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present The Future of Marketing Leadership

In a post-pandemic environment, marketing industry leaders have never before had a better opportunity to leverage purpose-driven strategies to make a lasting impact by blending brand growth with social responsibility. Learn how current trends and cultural shifts are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders.

Hear from CMOs who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, November 12, 2021
10:00am - 10:05am	OPENING REMARKS Marcia Soling AEF Matthew Quint Columbia University
10:05am - 10:40am	THE INNOVATION PLAYBOOK FOR MARKETING'S NEW ERA Michelle Crossan SVP, Chief Marketing Officer Samsung Electronics View Event Recap
10:40am - 11:15am	THE EVERLASTING VALUE OF BRANDS Shelly Lazarus Chairman Emeritus Oglivy View Event Recap
11:15am - 11:50am	INNOVATE FOR, AND WITH, THE CONSUMER Bonin Bough Chief Growth Officer Triller
11:50am - 12:25pm	BLENDING PURPOSE AND MARKETING STRATEGY Heather Freeland Vice President, Marketing Lyft View Event Recap
12:25pm - 12:30pm	CLOSING REMARKS Matthew Quint Columbia University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.