Next Level B2B Content Marketing @ New York Life
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Armed with proprietary data, perspectives and insights, B2B marketers have the expertise and knowledge they need to build powerful content that sells. But leveraging those assets to convey clear compelling messages that attract and convert potential buyers remains an ongoing challenge. That’s where this informative and engaging day on B2B content marketing, hosted by New York Life, comes in.
You’ll get the tools and insights you need to take your content marketing to the next level. Join us and learn directly from the champions of B2B and content marketing as they share:
- How a B2C sales organization successfully broke into the B2B market
- Ways to stay relevant and real in an evolving digital world
- A winning formula for channel strategy
- The top questions you need to ask when building your B2B content framework
- New ways to optimize the customer journey
Agenda
TIME | EVENT DETAILS | LOCATION |
---|---|---|
8:15am | Breakfast | |
9:00am | Opening Remarks | |
9:10am | ||
9:55am | View Event Recap | |
10:40am | ||
11:05am | View Event Recap | |
11:55am | ||
12:55pm | View Event Recap | |
1:40pm | View Event Recap | |
2:30pm |
Cancellation Policy and Notes
No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.