ANA Trust Summit @ Simulmedia

OPENING REMARKS

Bob Liodice

Chief Executive Officer ANA

ISSUES THAT CONTRIBUTE TO THE BREAKDOWN OF TRUST

In order to identify and better understand the future focus areas for the Trust Consortium, a brief survey was conducted asking ANA members how various issues contribute to the breakdown of trust in advertising ecosystem. We'll kickoff the meeting by reviewing learning from that survey.

Bill Duggan

Group EVP ANA

BUILDING TRUST AND TRANSPARENCY IN DATA

"Data" is likely the trendiest four-letter word in the advertising industry. Despite all the benefits that data can provide, there are challenges, including data confidentially issues and even rebates for digital ad data, undisclosed to clients. In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.

Dave Morgan

Chief Executive Officer Simulmedia

FRAUD IN THE DIGITAL ADVERTISING ECOSYSTEM

ANA and broader industry research show that advertising fraud - campaign spend shown to non-humans - costs advertisers billion of dollars each year. The industry has made significant strides to combat this criminal activity, including the creation of the Trustworthy Accountability Group's Anti-Fraud Certification program. But major challenges still exist. This session will bring together representatives from the buy and sell sides to discuss the nature of the problem, current solutions, and developing threats. This panel will examine current fraud rates, primary sources of fraud such as publisher sourced traffic, and trends around fraud in mobile apps, OTT content, and connected TV.

Moderator: Mike Zaneis

Chief Executive Officer Trustworthy Accountability Group (TAG)

PROGRAMMATIC – LOG DATA AS THE ULTIMATE FORM OF TRANSPARENCY

This session will take a deep dive into the simple power of log data as the ultimate form of transparency. What is it? How is the data matched and merged? What does it cost? These are table stakes questions. Most importantly, what do marketers, agency partners, auditors and legal gain when log data is quickly and properly applied as the missing programmatic tool?

Moderator: Tom Triscari

Managing Partner Labmatik

PRODUCTION

Production transparency issues include agency ownership of in-house facilities for production/editorial and conflicts of interest through undisclosed relationships within the supply chain. In addition, the related segments of experiential and event marketing also have transparency issues.

Moderator: Jillian Gibbs

Founder and Global Chief Executive Officer APR

THE TENACIOUS PURSUIT OF QUALITY

The Dentsu Aegis Network has assembled a consortium of partners committed to improving quality while reducing complexity, to maximize the value of advertiser investments. The intention is to be defined by collective strength, rather than the weakest link, by working toward shared goals. In this session, hear about actual steps each being taken in pursuit of quality to drive better value and business outcomes for marketers.

Moderator: Ashwini Karandikar

Global President, Amnet Dentsu Aegis Network

TOWN HALL

We’ll end the day with a panel of experts who will continue the discussions, answer questions, and engage in a robust and honest conversation about next steps. They will have the challenge: “We know the problems, now what are the solutions?” The panel may not have all the answers, but it will most certainly advance the constructive dialog.

Moderator: Keri Bruce

Partner Reed Smith LLP