BAA Chicago Chapter Luncheon on October 27

Please join us for our next Chicago Chapter Luncheon on Thursday, October 27 from 11:30am - 1:00pm. 

Topic: The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done. We buy what others have endorsed. With traditional brand advertising rated as one of the least trusted ways to learn about a product, smart brands are finding ways to leverage the endorsement of loyal customers and bring “social proof” to the store. From ratings and reviews to sampling labs, customer-driven promotions to social media influencer programs.

Join us to find out the best practices, tools, tips and tricks that bring the power of the people to your brand.

Speakers:

Andy Wang, Digital Brand Marketing Manager; World Kitchen. He leads digital content strategy for eight major brands including Corelle, Pyrex, and CorningWare. Wang and his team implemented a global e-commerce and content platform across eleven websites delivering best-in-class digital engagement, social and editorial content. Building a digital marketing strategy from the ground up, he has focused on identifying unique opportunities to connect authentic stories to the consumer.

D.C. Crenshaw, CEO; Fete Business Group. He is a food and lifestyle personality and a two-time Emmy nominated TV Host and Executive Producer. Crenshaw is founder and President of Fête, the “World’s Premier Dining Network”, an eleven-year-old market event company that showcases the newest and best restaurants in Chicago via dining events and online videos.

Lauren Knight, Community Engagement Manager; fairlife, llc. A health and wellness dairy company that produces and markets premium-quality, value-added nutrition products. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC., which produces ultra-filtered milk, a high protein, reduced sugar great-tasting milk for the whole family; Core Power, a high protein milkshake for athletes and fitness enthusiasts. Core Power's existing team of "Everyday Awesome" athletes includes Dallas quarterback Tony Romo, Charlotte Hornets point guard Kemba Walker, New York Rangers captain Ryan McDonagh and Olympic Gold Medalist Simone Biles.

Moderator:

Bob Gorman has 18 years of experience building brands in Beauty, Baby Care, and Spirits. Bob started his career at P&G where he worked on his first shopper marketing role. After P&G Bob held marketing leadership roles at Alberto Culver, Beam Suntory (where he led the largest field marketing team), and Namaste Labs. Bob is currently working as a marketing consultant helping companies improve ROI on their digital investments.