TV Advertising of Tomorrow: How Convergence is Shaping our Media Future

Though the idea of convergence is seemingly everywhere, it comes with its own array of challenges, from consumer subscription fatigue to navigating cross-platform measurement. In this one-day conference, hear from industry experts as they share current trends in the convergent TV landscape, dive into best practices and strategies to combine linear and streaming inventory into your media mix, and uncover common misconceptions around measurement.

when

Start: Tuesday, November 7, 2023 at 9:00am

End: Tuesday, November 7, 2023 at 3:00pm

WHERE

One World Trade Center
285 Fulton Street
64th Floor
New York, NY 10007

ARRIVAL INSTRUCTIONS

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Individual	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $100	Gold Tier $250	Silver Tier $350	Individual N/A	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, November 7, 2023
8:30am - 9:10am	REGISTRATION AND NETWORKING BREAKFAST
9:10am - 9:30am	WELCOME REMARKS
9:30am - 10:10am	SESSION 1
10:10am - 10:50am	HOW MARKETERS CAN AUTHENTICALLY ENGAGE WITH GAMING At a time when entertainment choices have never been more abundant, gaming has emerged as a key channel with an increasing role in consumers’ digital entertainment habits, generational media behavior, and how we think about future technologies and connected experiences. For brands and marketers wanting to activate in this evolving space, understanding how to authentically engage with the channel is critical to lasting success. Join Activision Blizzard for a session focused on how marketers can 'get in the game.' Discover what is on the horizon for gaming and how brands can leverage gaming to inform brand growth through loyal player attention and fandom. Jonathan Stringfield VP Global Business Research & Marketing Activision Blizzard Media
10:50am - 11:15am	NETWORKING BREAK
11:15am - 11:55am	SESSION 3 Mallory Wils Senior Director, Client Partnerships & National Offices Direct TV
11:55am - 12:35pm	MEASURING YOUR CAMPAIGN'S AUDIENCE ACROSS THE CONVERGENT TV LANDSCAPE The pace of change and fragmentation have continued to challenge marketers' ability to measure and optimize performance. Join ANA's Measurement for Marketers EVP, Jackson Bazley, as he sheds some light on measurement misconceptions and navigating cross-platform measurement as consumers tune in across linear and streaming media channels. Jackson Bazley Executive Vice President ANA
12:35pm - 1:35pm	NETWORKING LUNCH
1:35pm - 2:15pm	DRIVING INCREMENTAL REACH WITH LINEAR ADDRESSABLE AND CTV Explore the convergence of traditional TV and connected TV (CTV) through a case study of a best-in-class travel campaign. Discover best practices and strategies to combine linear and digital inventory effectively within your media mix. Learn how Magnite’s programmatic addressable offering enabled Travel Texas to broaden its campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing its consumer pool by 21-35%. Join us to create successful campaigns that reach your target audience more effectively and understand how to measure your success across screens. Matthew Smith Senior Manager of Advanced Solutions Magnite
2:15pm - 2:55pm	SESSION 6
2:55pm - 3:00pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.