Digital & Social @ Legg Mason (Members Only Conference)
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Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and mobile have especially exploded in the last few years. In fact, there are more than 1 billion active users on Facebook and billions of tweets posted per week! Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. Come hear some ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative media landscape of digital and social.
Registration is sold out for this event. If you have questions or would like to sign up for the waitlist, please contact firstname.lastname@example.org.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
UNDER ARMOUR: SOCIAL FRANCHISES THAT LEVEL THE ADVERTISING PLAYGROUND
LIFE ON THE FRONTLINES OF DIGITAL DISRUPTION
- What does it mean to have a digital relationship with today's consumer?
Forrester will share key examples of digitally disruptive trends and the lessons marketers can use when it comes to digital marketing today.
General Session Cont.
AN ICONIC BRAND ACTIVATES IN NOT NORMAL WAYS
AMTRAK: MAKING TRAVEL MORE REWARDING FOR ALL
Director, Social Media