Innovation Day @ AT&T Center hosted by USAA and San Antonio Convention & Visitors Bureau (Members Only Conference)

DELL’S INNOVATIVE APPROACH TO ACTIVATING THEIR EMPLOYEE ADVOCATES THROUGH SOCIAL MEDIA

Dell has a rich history of direct relationships with customer and social media is one of the tools we use to deepen those relationships. In this session we’ll reveal how Dell activates employee advocates in social.  The session will cover three training and activation programs: SMaC U, Social Subject Matter Expert (SME), and #SocialExec. You’ll hear how B2B conversations in social can have an impact on your customer relationships and on your bottom line.

Amy Heiss

Global Program Lead for Social Media Training and Activation Dell

TXU ENERGY: THE CHALLENGE OF INNOVATION IN A HOMOGENOUS CROWD

Galvanizing an audience is one thing when you sell cool devices in high demand, but engaging your audience in a commoditized services space can be a unique challenge.  In the deregulated energy market of Texas, TXU Energy is one of many retail electricity providers that consumers can choose from, and the marketing team must constantly give them new reasons to choose.

In this session, learn how innovative thinking, clever research and integrated marketing tactics reached a whole new audience, improved brand value perception and drove differentiation from the rest of the pack.

Nathan Roseberry

Manager, Consumer Insights & Advanced Analytics TXU Energy

WITH THE AT&T CENTER, INNOVATION IS PART OF THE OVERALL EXPERIENCE

In the past, consumers would buy tickets and take in an event, or watch their favorite team.  It is no longer just about the event or the game in the arena, but the overall experience that the consumer come in contact with.  This is evident with the various fan engagement that one experiences as soon as they enter the gates of the AT&T Center.  In this session, the Spurs Sports & Entertainment will explain how they touch customers and how it extends beyond the events and games.

Sam Doerr

Franchise Marketing Manager Spurs Sports & Entertainment

USAA: TRANSFORMING ACQUISITION AND RETENTION THROUGH MOBILE MARKETING

You’ve probably purchased movie tickets, booked reservations and checked your bank balance on your smartphone. But have you deposited a check to your bank account, priced out auto insurance or purchased life insurance? Our members are doing this and more every single day in USAA’s mobile channel. Learn how the financial services provider to the U.S. military and their families is transforming the way it sells, services and markets on mobile.

Rhonda Crawford

VP Digital Strategy & Operations USAA

SACVB: LEVERAGING INNOVATION AND SOCIAL MEDIA

In the travel market, individuals have many ways to pick and choose destinations, as well as plan their trips.  As a marketer, the San Antonio Convention & Visitors Bureau was looking for a direct and cost-effective line of communication to get their message out to the masses.  In this segment, learn how an innovative campaign, along with social media, allowed this marketer to achieve their goals, while keeping ahead of traditional marketing movements being used by other destination marketing organizations.

Andrés Muñoz

VP of Marketing & Communications San Antonio Convention & Visitors Bureau

Additionally, there will be a tour of the AT&T Center after the conference.