Innovation Day @ MillerCoors (Members Only Conference) presented by Collective | 1-Day Conferences | ANA

Innovation Day @ MillerCoors (Members Only Conference) presented by Collective

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Innovation can be defined as something original, the introduction of new things or methods, something novel. Successful marketers innovate by finding new ways to reach customers.

Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Download the ANA Event Guide at e.ana.net.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, April 7, 2015
9:00am Breakfast

9:45am General Sessions

MILLERCOORS: DRIVING ECOMMERCE AT THE INTERSECTION OF MOBILE AND SOCIAL

A conversation of how MillerCoors appealed to consumers by: capitalizing on social and mobile behaviors, appealing to a desire for convenience, and delivering value to drive preference and volume for the Miller Lite Brand.

Dilini Fernando
Digital Manager MillerCoors

WHIRLPOOL: DELIVERING INNOVATIVE TECHNOLOGY THAT CARES

Whirlpool has been dedicated to innovative appliances and the people that use them for over one hundred years. In 2014 they launched the “Every day, care” campaign that focuses on the care people provide and the role that Whirlpool appliances play every day. Learn how Whirlpool broke through at CES this year by leveraging this campaign, along with purposeful innovation, to deliver technology with a human touch.

Bill Beck
Senior Director, Whirlpool, Maytag, Amana Brands and Channel Marketing Whirlpool Corp.
11:40am Coffee Break

12:00pm General Session cont.

KMART: HUMOR AND INNOVATION IN INVENTORY MANAGEMENT

Kmart’s reputation had taken a hit over the years and out-of-stocks was one of the issues. A complete logistics overhaul wasn’t possible so the challenge was to find a marketing solution to an inventory problem. The answer was a service that essentially made Kmart’s vast online inventory available to in-store shoppers. Brought to life with incredible humor, Ship My Pants made the message and the joke one and the same resulting in unprecedented consumer engagement, sales well above expectations, and renewed relevancy for the brand.

Bill Kiss
Chief Digital Marketing Officer Kmart
Kelly Graves
Executive Vice President, Group Management Director FCB Chicago
1:00pm Lunch

2:00pm General Session cont.

THE NEED FOR INNOVATION: KRAFT AND WRIGLEY’S EXPLAIN WHY

A discussion with two long-standing CPG’s, Wrigley’s Juicy Fruit and Kraft brands on the need for innovation to stay relevant with today’s consumers. In this session, learn more about how Juicy Fruit aims to re–ignite a classic American brand in a challenging category, and in doing so, has had to do things differently at Wrigley. The discussion will also cover how Kraft, with brands consumers have known and loved for years, continues to place digital media innovation at its core to stay relevant, engage, and win.

Speakers:
Isabella Wang
Senior Associate Brand Manager, FUN Platform (Juicy Fruit, Hubba Bubba) Wrigley
Jaime Garrigus
Associate Director, Media & Consumer Engagement Kraft
Moderator:
Lance Wolder
Senior Vice President, Integrated Marketing Collective

VALSPAR: KEEPING AN INNOVATIVE VISION ALIVE WITH SUPER PREMIUM PAINT

Valspar, the nation’s most widely distributed paint brand, has set the bar high in pioneering products that help consumers realize their home improvement goals. Valspar Reserve® paint, ultra-durable interior and exterior paint and primers, has proven to be a standout in this category. Find out how Valspar continues to expand their innovative vision through cutting-edge products and strong consumer engagement.

Heidi Petz
Vice President of Marketing Valspar

CHAPSTICK: LEVERAGING REAL-TIME CONSUMER INSIGHTS TO REVITALIZE THE BRAND

Intense and on-going collaboration with consumers has led to a total brand transformation for the 125-year-old ChapStick brand. ChapStick is now bringing to market a brand new way to think about the category, the brand, and a pipeline of new products that consumers helped co-create. This new direction has allowed the brand to command a premium price, move to new retail locations, and build the base brand and new SKU’s, simultaneously.  Hear the story of ChapStick’s innovation process and how consumers help guide their path to growth.

Tawana Burnett
Senior Marketing Director and Franchise Lead, ChapStick Brand Pfizer Inc.
Joanne McKinney
Chief Strategy Officer BurnsGroup
4:30pm

Beertails Reception