ANA Brand Activation Content & Influencer Members-Only Conference @ Toyota

This event is over.

Perhaps there are no hotter areas in Marketing than Content and Influencer Marketing – and this conference is a great opportunity to hear from leading companies who are thriving in these new arenas, as well as, from actual influencers and content providers – a 360 view! While content and influencer are often discussed separately this conference will address the integration and how marketers are often creating successful programming where both work seamlessly together.

Hosted by Toyota, this Members-Only Conference features sessions from leading marketers and thought leaders who will share case studies and best practices on creating long term engagement and brand activations via the marketing innovation in the areas of Content and Influencer Marketing. You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this event.


Agenda

TIME EVENT DETAILS LOCATION
Friday, February 2, 2018
9:15am Breakfast

10:00am General Session

TOYOTA'S INTEGRATED APPROACH TO INFLUENCER MARKETING

In the world of constant clutter and noise via TV, Social and PR, brands like Toyota have achieved success in connecting with their audience in an organic way, by partnering with Influencers.  Learn the different ways Toyota leverages influencers and follow along with some case studies that showcase Toyota’s strategy and innovative tactics.  

Nancy Inouye
Nancy Inouye, Sr. Manager, Media Toyota Motor Sales, USA

CONTENT MARKETING LEARNINGS FROM ADOBE & CMO.COM

Adobe will share their key learnings, observations and best practices  on the current State of Content Marketing, as they share an overview of the content marketing approach used on Adobe’s CMO.com.  Adobe will also discuss the importance of actionable data and testing in developing an impactful and dynamic content marketing strategy.

Neda Stoll
Business Strategy and Media Lead Adobe, Inc.
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11:30am Networking Coffee Break

MEGA AND MICRO INFLUENCERS IN B2B: ONE SIZE DOES NOT FIT ALL

Building relations with influencers is never an easy, one-size-fits-all affair. In a field that has grown exponentially over the past few years, there is still confusion over strategy, tactics, best practices and ROI. Two very current case studies at Dell highlight the tremendous opportunities for influencer marketing in the B2B environment. Hint: Mutual value creation, trust and a fully integrated program are fundamental.

Konstanze Alex
Head of Influencer Relations Dell

THE USE OF AR (AUGMENTED REALITY) IN THE CUSTOMER JOURNEY

Over the past few months, the barriers to utilizing Augmented Reality (AR) have been lowered and the scale of benefit has skyrocketed.  In this presentation, Dan will discuss how to leverage the AR platforms available from Apple’s ARKit & Google's ARCore to affect the customer journey, and revolutionize the customer journey. Dan will showcase 3 brand new applications for Fortune 100 companies, so new that as of this writing he cannot reveal the clients -- but he will at the event!

Dale Carman
Executive Creative Director & Partner Groove Jones
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1:15pm Luncheon

Stretch your legs a bit during lunch, mix and mingle - join us for an exciting, walking tour of Toyota's brand new HQ!  Get a glimpse into the daily at the main campus and future plans for TMNA.

ABOVE THE INFLUENCE: HOW LABG USES INFLUENCER MARKETING TO CHAMPION THE EVERYDAY WOMAN

Through the years, influencer marketing has adjusted to the various changes in the media landscape. Today, the masses influence the masses, and can easily recognize true authenticity or lack thereof. An ecosystem where everyone's an influencer in their own right offers unique opportunities for brand building around common purpose and values.

Like A Boss Girls takes us through an overview of how they've leveraged a strong publishing community to build an organic peer-to-peer influencer network.

Marla Isackson
Owner Like a Boss Girls
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HOW ANA MEMBERS ARE USING INFLUENCER MARKETING

According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness.  In this session we’ll share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Paul Robinson
Director, Brand Activation ANA
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3:45pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.