Friday, February 2, 2018
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9:15am
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Breakfast
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10:00am
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General Session
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TOYOTA'S INTEGRATED APPROACH TO INFLUENCER MARKETING
In the world of constant clutter and noise via TV, Social and PR, brands like Toyota have achieved success in connecting with their audience in an organic way, by partnering with Influencers. Learn the different ways Toyota leverages influencers and follow along with some case studies that showcase Toyota’s strategy and innovative tactics. Â
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Nancy Inouye
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Nancy Inouye, Sr. Manager, Media
Toyota Motor Sales, USA
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CONTENT MARKETING LEARNINGS FROM ADOBE & CMO.COM
Adobe will share their key learnings, observations and best practices  on the current State of Content Marketing, as they share an overview of the content marketing approach used on Adobe’s CMO.com. Adobe will also discuss the importance of actionable data and testing in developing an effective and dynamic content marketing strategy.
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Neda Stoll
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Business Strategy and Media Lead
Adobe, Inc.
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11:30am
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Networking Coffee Break
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MEGA AND MICRO INFLUENCERS IN B2B: ONE SIZE DOES NOT FIT ALL
Building relations with influencers is never an easy, one-size-fits-all affair. In a field that has grown exponentially over the past few years, there is still confusion over strategy, tactics, best practices and ROI. Two very current case studies at Dell highlight the tremendous opportunities for influencer marketing in the B2B environment. Hint: Mutual value creation, trust and a fully integrated program are fundamental.
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Konstanze Alex
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Head of Influencer Relations
Dell
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THE USE OF AR (AUGMENTED REALITY) IN THE CUSTOMER JOURNEY
Over the past few months, the barriers to utilizing Augmented Reality (AR) have been lowered and the scale of benefit has skyrocketed. In this presentation, Dan will discuss how to leverage the AR platforms available from Apple’s ARKit & Google's ARCore to affect the customer journey, and revolutionize the customer journey. Dan will showcase 3 brand new applications for Fortune 100 companies, so new that as of this writing he cannot reveal the clients -- but he will at the event!
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Dale Carman
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Executive Creative Director & Partner
Groove Jones
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1:15pm
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Luncheon
Stretch your legs a bit during lunch, mix and mingle - join us for an exciting, walking tour of Toyota's brand new HQ! Get a glimpse into the daily at the main campus and future plans for TMNA.
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ABOVE THE INFLUENCE: HOW LABG USES INFLUENCER MARKETING TO CHAMPION THE EVERYDAY WOMAN
Through the years, influencer marketing has adjusted to the various changes in the media landscape. Today, the masses influence the masses, and can easily recognize true authenticity or lack thereof. An ecosystem where everyone's an influencer in their own right offers unique opportunities for brand building around common purpose and values.
Like A Boss Girls takes us through an overview of how they've leveraged a strong publishing community to build an organic peer-to-peer influencer network.
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Marla Isackson
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Owner
Like a Boss Girls
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HOW ANA MEMBERS ARE USING INFLUENCER MARKETING
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session we’ll share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.
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Paul Robinson
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Director, Brand Activation
ANA
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3:45pm
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Conference Adjournment
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