Wednesday, August 19, 2015
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8:15am
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Breakfast
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9:15am
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General Sessions
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FOR THE HERO IN ALL OF US
In this session entertainment powerhouses WWE and NBCU will share an unprecedented collaboration on sponsorship. WWE Chief Brand Officer Stephanie McMahon and NBCU EVP Ad Sales, Dan Lovinger will provide key insights into strategy, execution and results while offering best practices for creating meaningful multi-platform brand partnerships that resonate with consumers. Discover how these leading brands have reimagined their go-to-market strategy and are leveraging their collective assets to drive cross-platform sponsorship opportunities across TV programming, events, talent and digital and social media.
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Stephanie McMahon
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Chief Brand Officer
WWE
Dan Lovinger
Executive Vice President, Ad Sales
NBCU
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10:15am
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Coffee Break
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10:35am
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CITIZENS BANK APPROACH TO SPONSORSHIP ROO
Discover how Citizens Bank evaluates sponsorship through their unique systematic processes. Attendees will hear how they effectively apply consistent objectives across all sponsorships, streamline the process for approvals, and use a metrics-based approach to inform senior management on the value of a sponsorship’s objective to the brand. Additionally you will learn on how this evaluation process continually improves Citizens Bank sponsorship performance.
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Denise Leyhe
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SVP, Head of Sponsorships and Corporate Giving
Citizens Bank
Mark Cornish
Vice President
Sponsorium International
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General Session Cont.
AUDI’S EXPERIENTIAL MARKETING PUTS PEDAL TO THE MEDAL
Discover how luxury car manufacturer Audi utilizes experiential marketing to connect with its customers. In this session, the brand will share its strategy behind the key partnerships and experiential marketing programs. Hear how Audi’s activations are leading to relationship building with both its current and potential customers. Attendees will learn how the full media integration of the brand’s regional sports sponsorships along with its two national programs, sponsorship of the U.S. Ski Team and Major League Soccer are helping to drive this car company’s ROI.
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Erin Keating
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Senior Manager, Marketing and Events
Audi
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12:05pm
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Lunch
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1:05pm
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General Session Cont.
CREATING THE ULTIMATE FAN EXPERIENCE: THE HEINEKEN HOUSE
When Heineken first conducted music festival and sporting events sponsorships, they realized that the structure of the events did not encourage interaction. This led to the creation of the Heineken House, one of the brand’s most popular activations to date. It officially launched in 2013 at ULTRA Music Festival and has spread to Coachella, MLS Rivalry Week, the US Open, North Coast, Outside Lands and The Latin Grammys. Attendees will learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.
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Pattie Falch
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Director, Sponsorships and Events
Heineken
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ALLIANZ GROWING BRAND AWARENESS IN THE U.S. THROUGH SPONSORSHIPS
Allianz is a leading provider of property and casualty insurance globally with over 125 years in business. It is one of the most recognized names globally, known for its arenas and partnerships with football and Formula 1. But not in the US. This was a particular challenge when Allianz Global Investors, a wholly-owned asset management firm, was formed in the US three years ago. In this session, discover how Allianz Global Investors has used both global strategic partnerships and created local sponsorships to grow its brand in the US. Attendees will learn how program activation is enhancing client relationships. And how this is measured.
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Christine Bacon
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VP, Head of Advertising
Allianz Global Investors
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3:00pm
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Conference Adjournment
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