ROI @ Wells Fargo (Members Only Conference)

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The world of big data and “smart” data has exploded! It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.

Please join us in San Francisco on Wednesday, December 11, 2013 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI. This will be a fun and informative day hosted by a company who holistically utilizes intelligent measurement/ROI in all of their marketing activities, Wells Fargo. At this event, which will take place at the Wells Fargo Penthouse in downtown San Francisco, you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and ROI to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.

Agenda

8:15am	Breakfast
9:00am	General Session MOTOROLA MOBILITY’S BIG DATA INNOVATION STORY Big data is not just about what happened in the past, but is a powerful tool to help predict what can happen in the future. Having recently harnessed the power of big data in pursuit of a successful product launch, Motorola Mobility will share three keys to a successful implementation of an analytical driven marketing decision framework around product launches. They will show how to leverage deep analytics to plan marketing budgets for new product launches; real time success measurement and course correction tactics along with tips for achieving organizational confidence and alignment. Suvro Goswami Global Head of Marketing Analytics Motorola Mobility Rick Larkin Vice President, Strategy MarketShare ______________________________________________ KAISER PERMANENTE WINS WITH LOYALTY AND RETENTION STRATEGIES Kaiser Permanente is a leading integrated managed care consortium whose business thrives deeply on loyalty and retention from customers and their family members. In this session, they will take us on a journey through their program, how they build and maintain success, and continually drive results through robust measurement techniques and loyalty and retention strategies. Sid Sheel Director, Consumer Loyalty and Retention Marketing Kaiser Permanente ______________________________________________ THE NORTH FACE CASE STUDY: USING PRIVATE SOCIAL DATA TO DRIVE SALES The North Face® makes great jackets. If you buy one, you may not buy another for a few years. So why keep messaging you about jackets? In this session, The North Face will share their loyalty story through deeply understanding each customer’s interests and applying sophisticated analytics technology so they can create and segment relevant content to the right people. Their data source: Facebook users and the 2.7 Billion new Likes they’re adding daily. Ian Dewar CRM Manager The North Face Company ______________________________________________ APOLLO EDUCATION GROUP CASE STUDY: USING DATA TO IMPROVE THE CUSTOMER EXPERIENCE Apollo Education Group, parent company of The University of Phoenix, is one of the largest higher education providers in North America and they focus much of their efforts in the digital space. In the session, learn about how they utilize digital analytics and consumer insights to deliver personalized experiences that meet customer needs and drive business results. June Dershewitz Director of Digital Analytics Apollo Group ______________________________________________
12:50pm	Luncheon
1:50pm	General Session (Cont.) TRANSFORMING CUSTOMER EXPERIENCE INTO CUSTOMER JOURNEYS Today, the proliferation of tools and channels have turned customers into the ultimate channel surfers. Embarking on an often complex series of interactions with brands, excellence in customer experience today is about much more than getting the individual touchpoints right; companies need to get the entire journey right. With this change comes a critical need for companies to transform how they deliver customer journeys that drive revenue growth, reduce churn, increase productivity, and improve customer satisfaction. Such a transformation - from mining data to discover valuable insights into customer behavior, to designing offerings based on those insights, to delivering them to the front lines - must include the entire organization. Dorian Stone Partner and Leader of McKinsey's Customer Experience Practice McKinsey & Company ______________________________________________ MONSANTO USES BIG DATA TO BUILD MULTI-CHANNEL MARKETING ANALYTICS STRATEGY Monsanto capitalizes on big data to integrate all traditional offline advertising, direct media, social media, web, search, and digital media into a single view for multiple brands. In this session, learn how Monsanto is utilizing this big data strategy to streamline planning and forecasting by agency partners, creating a clear picture of how marketing is aligning to sales, and maximizing marketing ROI through a united sales and marketing optimization strategy. Matt Hertig Co-Founder Alight Analytics Gary Sakin Director of Advertising and Marketing Operations Monsanto ______________________________________________
3:30pm	Adjournment