Social Media @ Electronic Arts (Members Only Conference)
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Social media has exploded. There are more than 800 million active users on Facebook and over 1 billion tweets posted per week! Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
Learn how top marketers such as Electronic Arts, Jamba Juice, popchips, Audi of America, and Ancestry.com have cut through all the hype to use social media successfully. Join us for a fun and informative day hosted by Electronic Arts as top client-side marketers and industry experts will share best practices in social media. This is free to ANA members and limited to ANA members and invited guests.
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Agenda
8:15am | Breakfast |
9:00am |
General Session BEING SOCIAL: DRIVING ENGAGEMENT & ADDING VALUE Brian Pope ANCESTRY.COM BRINGS FAMILIES TOGETHER THROUGH SOCIAL MEDIA Nick Cifuentes |
12:00pm | Lunch |
1:00pm |
General Session cont. AUDI OF AMERICA: WINNING THE SOCIAL MEDIA GAME Loren Angelo Lucy Farey-Jones JAMBA JUICE FINDS THE RIGHT BLEND WITH SOCIAL MEDIA Lynne Bartron At the end of this conference, Electronic Arts Inc. will provide a behind the scenes tour of their campus. There will also be an opportunity to visit the private EA store and purchase games at a discount. |
3:00pm | Adjournment |