Big Data @ Columbia Records/SONY Music (Members Only Conference)
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Please click here to download the conference booklet. To view the agenda from the 28th floor click here and for the 25th floor click here.
Big data has exploded! The world of big data is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured and used. The trend of "big data growth" presents enormous challenges, but it also presents incredible business opportunities.
Learn how top marketers have cut through all the hype to use big data successfully. Join us for a fun and informative day hosted by Columbia Records/Sony Music as top client-side marketers and industry experts will share best practices in leveraging big data to improve marketing performance.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big DataEvent Recaps
Registration is sold out for this event. If you have questions or would like to sign up for the waitlist, please contact firstname.lastname@example.org.
COLUMBIA RECORDS: THE POWER OF MUSIC IN ADS - IS THERE AN ROI?
DIGITAL MARKETING: HOW TO TURN BIG DATA INTO YOUR BIGGEST ASSET
GILT GROUPE: USING BIG DATA TO REINVENT SHOPPING
General Session cont.
CITI: HOW TO DELIVER TARGETED MOBILE OFFERS USING BIG DATA ANALYTICS
AD AGE’S BIG DATA TRENDS FOR 2013