Social & Mobile @ Electronic Arts (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

Social and mobile have exploded. There are more than 1 billion active users on Facebook and billions of tweets posted per week! Also, according to a recent ANA survey, 96% of marketers currently use or plan to include mobile marketing as part of their overall mix – up from 88% in 2010. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and the inability to have metrics to prove ROI.

Learn how top marketers have cut through all the hype to use social media successfully. Join us for a fun and informative day hosted by Electronic Arts as top client-side marketers and industry experts will share best practices in Social and Mobile. This is free to ANA members and limited to ANA members and invited guests.

Agenda

8:15am	Breakfast
9:00am	General Session ELECTRONIC ARTS: PLAYING IN THE MOBILE SPACE The world will soon have more mobile devices than people which will create a major global advertising opportunity. Video games represent nearly 40% of smartphone and nearly 70% of tablet use with an average of five hours spent playing per week! Electronic Arts has invested and uncovered ways for marketers to add value to gameplay while increasing ad effectiveness and brand recall. Learn more about how brands can reach a large global audience in a scalable and measurable way while becoming a part of the gaming experience. Dave Madden Senior Vice President of Global Media Solutions Electronic Arts ______________________________________________ HP LEVERAGES SOCIAL MEDIA TO REACH BUSINESS-TO-BUSINESS CUSTOMERS Social media is an important tool for business-to-business marketers, especially for gathering product information and for short-listing vendors. In this session, HP and their agency Doremus will share their views on how business-to-business customers behave differently in social media than their consumer counterparts as well as discuss the importance of developing a social media influencer strategy. You'll also learn ways HP measures social media success and how they recruit subject matter experts. Alex Flagg Director, Customer Market & Intelligence Hewlett-Packard Rebecca Hill Director, Social Media Doremus ______________________________________________ LYTRO TURNS PHD CONCEPTS INTO COCKTAIL CONVERSATIONS Lytro, the world’s first light field camera for consumers, will discuss how they have crafted a compelling story about their new technology to excite the average consumer. You will also hear how social media and word of mouth is embedded in everything Lytro does and learn how this has translated to meaningful business results. Kira Wampler Vice President, Marketing Lytro ______________________________________________
12:00pm	Luncheon
1:00pm	General Session Continued DEL MONTE’S RECIPE FOR SOCIAL MEDIA SUCCESS Del Monte Foods is one of the country's largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market. In this session, discover how Del Monte leverages social media to build their brands. Gina Squara Digital Strategy Director Del Monte Foods ______________________________________________ QUALCOMM: BORN MOBILE Mobile has become the largest technology platform in human history. It’s changing the way we interact with the world and build brands. Marketers must embrace this new mobile consumer (Generation M) if they want to stay on the leading edge. Hear from the Chief Marketing Officer of Qualcomm, the world’s largest supplier of wireless chips, about what’s possible in mobile – and how marketers can take advantage of this growing “digital sixth sense.” Qualcomm is a company that was born mobile, and its story is a symbol of the speed at which mobile is evolving. Anand Chandrasekher Senior Vice President and Chief Marketing Officer Qualcomm, Inc. ______________________________________________ VISIT ELECTRONIC ARTS COMPANY STORE At the end of this conference, there will be an opportunity to visit the private EA store and purchase games at a discount.
3:00pm	Adjournment