Content Marketing @ Second City

when

Start: Thursday, July 11, 2019 at 8:00am

End: Thursday, July 11, 2019 at 3:00pm

WHERE

Second City UP Comedy Club
230 W. North Ave 3rd Floor
Chicago, IL 60614

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

REIMAGINING THE CONTENT MARKETING CREATIVE BRIEF 
Marketing – and Content Marketing - has changed (just ask the algorithms and Gen Z'ers). It's time for the creative briefing process to change along with it. For decades, Second City Works has used improvisation to help clients originate ideas for Super Bowl ads, invent new products and concept Content Marketing stories and messages. In doing so, we've seen how applied improvisation can avoid games of telephone, prevent fauxllaboration, and worse yet, arguments about agreeing. In this fun, playful interactive workshop, we'll share some ideas for getting on the same page and generating better ideas faster for your Content Marketing.

Speaker: Second City Works Leadership & Performers
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MAKING YOUR CONTENT HUB WORK FOR YOU
Are you considering launching a content hub, but unsure whether to pursue brand-driven thought leadership or acquisition-driven SEO as your goal? Don't worry: you actually don't need to choose.

Learn the best way to craft your content hub's multi-pronged strategy, so that you can sail through internal approvals and best serve your target audience(s). Expect to take home proven tips for driving consumer trust via content as well as techniques for attracting the right customers through smart SEO keywords and personas.

Alissa Green
Former Head, Content Marketing
Great Wolf Resorts
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USING CUSTOMER-CENTRICITY TO REVAMP AN ENTERPRISE CONTENT STRATEGY
By moving from a product-focused to customer-centric approach, U.S. Bank was able to turn multiple business line-specific content marketing strategies into an enterprise effort. With launch of its financial empowerment platform, Financial IQ, U.S. Bank was able to standardize the customer journey and scale its content and distribution efforts. Now the bank uses channel-first strategies to put the right content in front of key audiences, driving desired actions and valuable conversions.

Erin Gulden
AVP, Inbound Marketing Director
U.S. Bank
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THE POWER OF PODCASTING
Welcome to the golden era of podcasts. Now a $314 million industry, podcasting offers ripe opportunities for advertisers to engage with captive and loyal audiences. In this session, Carrie Kerpen, host of the hit podcast "All the Social Ladies," will share insights from the current industry landscape, opportunities for brands to take advantage, and best practices for launching and promoting your own show.

Carrie Kerpan
CEO, Likeable
Host, "All the Social Ladies" Podcast
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SESSION DESCRIPTION TBD

Victor Lee
Chief Marketing Officer
RXBAR
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More to come!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.