Content Marketing @ Lowe's (Members Only Conference)
This event is over.
Traditional marketing is becoming less effective by the day and content marketing has become the resource for marketers to breakthrough to their audience. The Content Marketing Institute defines content marketing as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Not only is it producing valuable creative, but also about the right distribution.
Join us at Lowe’s to hear success stories in content marketing and network with other regional marketers. This complimentary members only conference will showcase leading marketers representing a diverse array of industries discussing their strategies behind the development of custom content, the execution of production through different media channels and the measurement of key objectives.
Parking is available at the Lowe's Campus, please follow this map and print this parking pass to display on your dashboard.
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Agenda
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^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)
TIME | EVENT DETAILS | LOCATION |
---|---|---|
8:15am | Breakfast | |
9:00am | General Session | |
10:50am | Coffee Break | |
11:10am | General Session Cont. | |
12:00pm | Luncheon | |
1:00pm | General Session Cont. | |
2:45pm | Conference Adjournment |