Marketing Innovation @ Nestlé Presented by Pinterest

when

Start: Wednesday, June 26, 2019 at 9:00am

End: Wednesday, June 26, 2019 at 3:00pm

WHERE

Nestlé USA
1812 Moore St.
Arlington, VA 22209

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Session:

HOW TO CHANGE SOCIAL NORMS THROUGH DATA AND DIGITAL EXPERIENCES
Learn how Truth Initiative, through the truth® youth tobacco prevention campaign, is captivating audiences by leveraging the power of intelligent data and optimizing experiences across social media, digital and onsite channels to reach the highest engagement and drive impactful change that is saving lives. Whether you’re in a for-profit or non-profit organization, the effectiveness of your marketing initiatives will depend on your ability to reach your consumers across all relevant touchpoints and deliver connected, personalized, and conversational experiences.

Dionisios “Dio” Favatas
Managing Director
Truth Initiative
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THE INSPIRED CONSUMER: A NEW DIGITAL SHOPPER

Consumers see more than 300 ads a day across platforms (Forbes, 2017)—and breaking through the clutter is critical for brands and retailers to grow. Although in-store activity is essential for capitalizing on impulse purchases, shoppers are increasingly turning to digital to plan their grocery trips. The digital shopping experience has become much more than just the transaction. With a chance to make an impact on a consumer in an authentic way, how must brands and retailers evolve to deliver content that is personalized and contextualized for their customers? In this session, learn how to think outside the constraints of analog tactics and rethink the role of digital in shaping shopper behavior.

Arthur Sevilla
Vertical Strategy Lead, CPG
Pinterest
_______________________________________________________________________________________

Confirmed Speaker:

Dennis Camlek
EVP, Strategy & Consumer Marketing
National Geographic


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.