Multicultural Marketing @ Temple University

Multicultural Marketing and Inclusion

Everyone agrees on the importance of diversity and inclusion. Multicultural and Inclusive segments have been identified as key drivers of business growth. Yet, how do brands connect with these growing consumer markets? Traditionally segmented by race/ethnicity and language, marketers are evolving their approach as identities are becoming more fluid. Attend the ANA Educational Foundation conference held on the campus of Temple University as we discuss inclusiveness of many populations, including race, ethnicity, identity, and lifestyle.

when

Start: Tuesday, March 31, 2020 at 8:00am

End: Tuesday, March 31, 2020 at 4:00pm

WHERE

Temple University
Temple Student Center - Room 200 AB&C
1755 N 13th Street
Philadelphia, PA 19122

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

USING THE POWER OF MARKETING TO BREAK DOWN BIAS

The Ad Council uses the power of advertising and marketing to examine bias and break down stereotypes through campaigns like Love Has No Labels and Beyond I Do. Join to hear about the lessons and learnings that went into these campaigns – and ways that any advertiser can think about a more inclusive and representative approach.

Nick Sugai
VP, Group Campaign Director
The Ad Council
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Confirmed speakers to-date:

Lela Coffey
Brand Director, Multicultural Marketing, P&G Beauty
Procter & Gamble

Keesha Boyd
Executive Director, Multicultural Products & Services Strategy
Comcast

Denis Budniewski
Director, Agency Strategy and Partner Relations
Verizon



Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.