ANA Data Marketing & Analytics @ IBM

Data science and marketing technology continue to move toward the center of marketing strategy.  The onus on CMOs and senior marketers to leverage data to spike the top and bottom lines is paramount. Understanding and applying data and marketing technology is critical to driving growth.  

Join us for this ANA members-only event, hosted by IBM in New York City, where you will hear insightful case studies, best practices, and actionable takeaways on how top marketers are ramping up data science and data management, the latest marketing technology trends and tools,  critical topics across the analytics and data science continuum like privacy, government issues, etc., and more! 

 

when

Start: Thursday, May 9, 2019 at 8:00am

End: Thursday, May 9, 2019 at 3:00pm

WHERE

IBM
590 Madison Avenue
New York, NY 10022

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

THE INTERSECTION OF MARKETING TECHNOLOGY AND DATA SCIENCE
In this session, hear how IBM is driving the intersection of marketing technology and data science to drive people-based approaches to advertising. 

Mark Simpson
Vice President, Commerce and Marketing
IBM
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HOW SAMSUNG INTEGRATES DATA AND TECHNOLOGY
In this session, hear how Samsung, in partnership with LiveRamp, uses data and technology to drive their approach to people-based targeting. 

Jesse Laskaris
Director, Data & Marketing Technology
Samsung

Rebecca Stone
Vice President, Marketing
LiveRamp 
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Confirmed Speaker with Session Details to be Announced:

Mark Proulx 
Senior Manager, Precision Marketing, Data Compliance & Brand Safety
Johnson & Johnson
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ANA PRIVACY UPDATE
Privacy and data security are currently ANA’s number one government relations issue. There is an explosive level of activity in both of these areas at the federal and state levels. ANA is actively responding to all of these challenges and we will provide an update on the status of these issues and projection of likely further developments. We will also detail the efforts of the Privacy for America coalition, of which ANA is a founding member, that is dedicated to passing strong federal privacy and data security legislation that will protect consumers legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

Dan Jaffe
Group Executive Vice President, Government Relations
ANA
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DECONSTRUCTING CUSTOMER DATA PLATFORMS
As brands seek to improve the customer experience and embrace digital transformation, they need to evolve how they recognize and engage with today’s demanding consumers. And, while consumers expect marketers to demonstrate that they know them and understand their needs, traditional database approaches cannot handle the variety, volume, or speed of customer data.  In this session, hear some groundbreaking industry research on CDP’s and actionable, insightful takeaways for marketers.

Jonathan Margulies
Managing Director
Winterberry Group
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IBM AI DEMO STATION TOUR
Following the conference general sessions, IBM will lead us on a AI demo with stations set up outside general session room.  


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.