Brand Purpose @ Coca-Cola

Studies show that brands with an inspiring, authentic, and well-aligned brand purpose — a reason to exist beyond profit — are more innovative, distinguished from competitors, and highly preferred and trusted. In fact, how a company uses its resources to help solve the biggest challenges of our time is more important than ever. Sixty-eight percent of consumers said they would buy the products or services of a purpose-driven brand, and 69 percent would recommend this brand to others, according to a new study by StrawberryFrog and the Reputation Institute. 

In this ANA members-only event at Coca-Cola, learn how leading brands are making a difference in the world, authentically communicating their purpose to more deeply connect with their customers’ passions and expectations.


Start: Wednesday, June 10, 2020 at 8:15am

End: Wednesday, June 10, 2020 at 3:00pm


One Coca-Cola Plaza
Atlanta, GA 30313

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Confirmed Speakers

Tia Cummings
Vice President of Marketing
Walker and Company

Jason Rahlan
Director of Social Impact & Philanthropy

More to Come!

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.