Brand Purpose @ Coca-Cola

Studies show that brands with an inspiring, authentic, and well-aligned brand purpose — a reason to exist beyond profit — are more innovative, distinguished from competitors, and highly preferred and trusted. In fact, how a company uses its resources to help solve the biggest challenges of our time is more important than ever. Sixty-eight percent of consumers said they would buy the products or services of a purpose-driven brand, and 69 percent would recommend this brand to others, according to a new study by StrawberryFrog and the Reputation Institute. 

In this ANA members-only event at Coca-Cola, learn how leading brands are making a difference in the world, authentically communicating their purpose to more deeply connect with their customers’ passions and expectations.

when

Start: Wednesday, June 10, 2020 at 8:15am

End: Wednesday, June 10, 2020 at 3:00pm

WHERE

Coca-Cola
One Coca-Cola Plaza
Atlanta, GA 30313

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Speakers

Tia Cummings
Vice President of Marketing
Walker and Company

Jason Rahlan
Director of Social Impact & Philanthropy
Chobani

More to Come!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.