Integrated Marketing @ Vistaprint (Members Only Conference) presented by Scripps Networks Interactive
This event is over.
Please click here to download the conference program.
Studies show that multichannel consumers spend more, shop more frequently, and are more brand loyal. To target these customers, marketers must develop the right marketing mix combining new and traditional channels to deliver an interactive and engaging experience in whatever medium their customers prefer to use. However, the explosion of choice has complicated the lives and practices of marketers, creating massive challenges for effective integration. This event will showcase how top marketers develop, execute, and evaluate their integrated marketing communications strategy.
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Agenda
8:15am | Breakfast |
9:00am |
General Session VISTAPRINT TRANSITIONS TO A CUSTOMER CENTRIC APPROACH WITH A NEW BRAND STRATEGY Bridget O’Brien FIDELITY INVESTMENTS: INTEGRATED MARKETING CHANNEL EVOLUTION Livia Binks IRON MOUNTAIN CREATES A PLATFORM TO UNIFY CAMPAIGNS ACROSS CHANNELS Katie Lillie |
12:00pm | Luncheon |
1:00pm |
General Session (continued) FORRESTER RESEARCH EXPLAINS HOW BRANDS CAN BUILD CONNECTED CONTENT Tracy Stokes SCRIPPS NETWORKS INTERACTIVE SHARES SUCCESSFUL PRACTICES THAT DELIVER LASTING PRODUCT RECOGNITION John Dailey Kevin Paradis |
3:00pm | Adjournment |