Multichannel Marketing hosted by Cleveland Clinic (Members Only Conference) Presented by USPS

CLEVELAND CLINIC: HELPING CONSUMERS HEALTH WITH MULTICHANNEL CAMPAIGNS

A majority of consumers (62%) are now using smartphones to obtain health information. In this session, Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic, will discuss how organizations must be prepared to produce multichannel campaigns that reach their consumers at different stages of their health journey. This session will take a deeper dive into building an effective mix of paid, owned and earned media, leveraging existing assets, and designing a messaging strategy paired with appropriate content. 

Paul Matsen

Chief Marketing & Communications Officer Cleveland Clinic

THE EVOLUTION OF MULTICHANNEL MARKETING

The marketing world has always clustered around chasing the "next big thing" only now it's exacerbated by a disruptive, dynamic and rapidly changing technology environment. Smartphones, tablets, laptops, smart televisions…as marketers, how do you make sense of it all and more importantly, how do your customers? Best-selling author, Joseph Jaffe, will reveal innovative strategies and approaches that cross traditional, digital, mobile and even virtual landscapes to create disruptive and transformational results.

Joe Jaffe

CEO & Co-Founder Evol8tion

HARVESTING THE MILLENNIAL THROUGH MULTIPLE CHANNELS

Terlato Wines has become the fastest growing wine company in the U.S. in part due to their ability to understand, and market to, the emerging millennial wine drinker. Terlato's launch of The Federalist brand — targeted to millennial men — has been a particularly successful example of this and has utilized a multi-channel marketing strategy integrating social, digital, in-store and print, leading to its current position as the fastest growing luxury wine (with sales of $1MM or more) in the country. David Lane, President and COO of Terlato Wines, and David Selby, President and Managing Partner of SCC, will describe the challenges — and successes — of bringing the brand to life through the effective integration of channels. You will learn how they formulated a strategic and tactical approach that gave the brand a voice that is being heard loud and clear by millennials.

David Lane

President and COO Terlato Wines

STANLEY STEEMER'S INNOVATIVE MULTICHANNEL MARKETING

The majority of consumers are now watching television with at least one additional screen active at the same time. With competition for screen time increasing how do you get your brand message across to your consumer and integrate it across multiple channels? In this session Stanley Steemer International will share their innovative, integrated campaigns that cross channels. This session will take a closer look at the campaigns, the strategy, successes and lessons learned.

Chelsea Penzone

Director of Strategic Marketing Stanley Steemer International, Inc.

SHIPPING UP RESULTS WITH MULTICHANNEL MARKETING

How does a brand that is over 241 years old continue to grow? By continuing to create great products and solutions for its customers. But how does the United States Postal Service let their consumers know about those great products and solutions? In this session, discover the role of direct mail in an Omni-channel campaign and how USPS used an integrated approach to promote their shipping solutions during the 2015 Holiday Season.

Robert Ellis

Business Development - Business Alliances U.S. Postal Service

MOMENTS OF PROOF: AMPLIFYING YOUR MESSAGE ACROSS CHANNELS

As the role of communication and brand strategy expands far beyond traditional marketing models and frameworks, it comes as no surprise that marketers are aggressively working to reinvent how they approach integrating media and channel strategies into their campaign plans. Greg Vodicka, Strategic Growth Director at Ad Agency Barkley and Founding Partner of Futurecast, a millennial marketing consultancy, will share case studies highlighting how to engage modern consumers through a unique approach to amplifying the message and creating omnichannel synchrony in the rapidly evolving marketing landscape.

Greg Vodicka

Founder / Strategic Growth Director Futurecast / Barkley