Content Marketing @ American Family Insurance presented by USPS

This event is over.

Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day and hear success stories in content marketing, branded experiences, and digital marketing. This ANA 1-Day Conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.


Agenda

 


TIME EVENT DETAILS LOCATION
Thursday, November 14, 2019
8:30am
- 9:10am
Breakfast

9:10am
- 9:20am
Opening Remarks

9:20am
- 10:05am

AMERICAN FAMILY INSURANCE: CONTENT THAT CONNECTS

American Family Insurance has existed to inspire, protect and restore the dreams of our customers for over 90 years. In recent years, American Family has earned a reputation as one of the most innovative organizations in the industry. Learn how an inspirational content strategy has led the organization to connect more with customers and improve the customer experience.

Kesha Bozeman
Enterprise Brand Strategy Director American Family Insurance
10:05am
- 10:50am

ORGANIC VALLEY: BRAND EXPERIENCES THAT SPARK ENGAGEMENT

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. In this session, discover how Organic Valley builds highly engaging content and brand experiences that break through the noise and greenwashing so prevalent in today's marketplace. This session will include the ways in which Organic Valley is leveraging media, technology and live events to share compelling stories, as well as lessons learned from their most recent national campaigns.

Tracy Budworth
Senior Manager, Content Marketing Organic Valley
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10:50am
- 11:25am
Networking Coffee Break

11:15am
- 12:00pm

DRIVING BRAND LOVE IN A WORLD OF BRAND PURPOSE

In today’s noisy market where consumers and customers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company from the direct and indirect competition. In this session, you learn about creating brand preference and competitive advantage.  Hear why today’s time-pressed modern consumer leans toward brands whose values align with their own and gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond.

Jeff Fromm
Partner Barkley and 4X Author
12:00pm
- 1:00pm
Luncheon

1:00pm
- 1:45pm

USPS: BREAKING THROUGH THE CLUTTER WITH PRINT CONTENT

Customer needs and expectations grow and evolve rapidly; yet the challenge remains on how to deliver relevant content that successfully engages your key audience. Many forward thinking marketers are rediscovering that print is an engagement goldmine. Furthermore, what is surprising to them most is how outright thirsty Millennials are for relevant content in the form of print marketing.  Please allow us to take you on a tactical journey that presents stories on how print maintains its massive appeal toward driving trust, credibility, and ultimately profitable customer action.

Dana Foster
Business Alliances U S Postal Service
Jesse Blount
Vice President, Client Strategy Quad
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1:45pm
- 2:30pm

WISCONSIN ECONOMIC DEVELOPMENT CORPORATION: DEPLOYING CONTENT THAT RESONATES

In 2018, the Wisconsin Economic Development Corporation (WEDC), working with their AOR partner Nelson Schmidt, launched the Mission Wisconsin talent attraction initiative to connect transitioning service members and their spouses with the abundant opportunities available for them to pursue in Wisconsin. In this session, learn how Mission Wisconsin deployed targeted media strategies and creative content to resonate with the transitioning service member audience and developed a successful, omnichannel campaign that was activated across paid, social, owned and earned channels.

Jim Jelak
Account Planning & Management Director Nelson Schmidt
Kelly Lietz
Vice President, Marketing and Brand Strategy Wisconsin Economic Development Corporation (WEDC)
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2:30pm
- 2:35pm
Closing Remarks


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.