Customer Experience and Innovation @ 1871 & Chicago Connectory

As channels and opportunities to engage with customers continue to expand and evolve, B2B marketers are challenged with new ways to deliver engaging experiences that drive customer preference. What’s more, the rise in technology has enabled marketers to connect in efficient, responsive and personized ways.

In partnership with the Chicago Connectory by Bosch and 1871, two of Chicago’s leading co-creation, innovation, and startup incubator spaces, the ANA is excited to invite you to gain an inside look at the latest techniques and technology that power marketers in formulating winning customer experiences and driving innovation.

Guided tours put you face-to-face with the makers who are mastering tomorrow today, so you can get a feel and an understanding for what agile start-ups know matters most and what larger corporations can adapt from. Learn from your peers and share ideas with marketing and technology experts.

when

Start: Wednesday, November 6, 2019 at 9:00am

End: Wednesday, November 6, 2019 at 3:00pm

WHERE

Chicago Connectory
222 Merchandise Mart Plaza
Suite 570
Chicago, IL 60654

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 6, 2019
Networking Breakfast

Opening Remarks

Bill Zengel
VP, B2B Practice ANA
Scott Davis
Sr. Partner, Chief Growth Officer Prophet

LESSONS LEARNED BUILDING AND RUNNING CX CENTERS OF EXCELLENCE AND EXPERIENCE INCUBATORS

Nowadays, there are so many key ingredients needed to design and manage CX tools and programs successfully. Learn what’s behind CX Centers of Excellence and what to expect with the next generation customer experience. Find out how they can help your organization that move at two speeds – operational excellence and disruptive innovation – to achieve the most impact from both a human and business value perspective.

Abram Sirignano
Partner, Service & Product Innovation Prophet
Mike Mangione
Enterprise Customer Experience (CX) Leader W.L. Gore

THE INNOVATION ECOSYSTEM IN ACTION

Two decades after the turn of the last century, learn how one traditional old line manufacturing company leapt forward through a uniquely designed digital innovation ecosystem.

Fermin Fernandez
Chicago Connectory Lead and Senior Digital Innovation Manager Bosch USA
Networking Coffee Break

POCKET UNIVERSE: BUILDING A RICH AR EXPERIENCE FOR SAP DIGITAL

SAP Digital Commerce needed to tell a big story in a confined space at the brand’s biggest annual convention. As a digital company, it needed to employ a digital approach to solve a physical challenge. By creating an original, augmented-reality (AR) ecosystem, SAP Digital pulled in curious passers-by to open up a navigable universe. Further, the AR spoke to both SAP employees and savvy prospects and customers as it served as a metaphor for SAP Digital Commerce’s process of digitizing the larger company. Its goals were to generate buzz on the floor, increase brand awareness and excitement, and educate our audience on the expansive, curated offerings available. Learn how SAP approached and delivered on these goals!

Amanda Mountain
Vice President, Marketing Communications SAP Digital Commerce
Kevin Eick
Strategic Supervisor Ayni Brigade
Lunch, plus a guided tour of 1871

SESSION 4: BREAKOUT DISCUSSIONS

A guided tour of the Chicago Connectory


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.